Corporate Sustainability Performance Ethic -Myassignmenthelp.Com

Question: Discuss About The Corporate Sustainability Performance Ethics? Answer: Introduction Initiation of the sustainable business practices is one of the key sources of gaining competitive advantages in the market. Moreover, the leading fashion brands are implementing the sustainable strategies in order to attract more customers by enhancing their brand image and production effectiveness (Wolf 2014). This essay will discuss and compare the marketing strategies initiated by Valentino and Chloe in order to gain sustainability. These two are the leading fashion brands in the world with having the target market of higher end customers. In addition, various recommended steps will also be discussed in relation to the sustainability in these organizations. Market scenario Both Valentino and Chloe are having good number of competitors in the market catering to similar set of customers. Some of their key competitors are Gucci, Balenciaga, Louis Vuitton and Dior. All these brands are having their worldwide presence and have initiated distinctive strategies to deal with the competition. Sustainable strategies of Valentino and Chloe Both Valentino and Chloe are having extensive approach towards the sustainability. However, according to the reports, Chloe is trailing behind the major competitors in terms of the sustainability. It is reported that, Chloe is having the ranking of E, which denotes that they are having the lowest score in terms of sustainability (Rankabrand.org 2018). The communication system of them about environment, employee welfare and the carbon emission is not effective. Sustainability ranking On the other hand, Velentino is having more effective process of maintaining sustainability. They have separate sections in their official website for sustainability. According to the information available, Valentino is having policy for reducing the energy reduction in the production process along with reduction in the generation of waste (Turker and Altuntas 2014). Moreover, their business operation is adhering with the international standard of sustainability. Animal cruelty is also being regulated by them along with managing the suppliers accordingly. Price comparison From the above figure, it can be concluded that in terms of the pricing, both the fashion brands are catering to similar set of customers with having similar level of pricing. However, in this case, Valentino is having the competitive advantage due to the reason that, Valentino is offering the same price as Chloe with maintaining the sustainability in their business operations. Recommended steps It is important for Chloe to enhance the effectiveness of their supply chain management. This is due to the reason that, they have outsourced their manufacturing facility to the developing Asian countries for low production cost. However, there are various instances of human right abuse in those manufacturing facilities. Thus, it is important for Chloe to manage their supply chain effectively in order to reduce the probability of these issues. Supply chain management Another recommended step for both the organization will be the enhancement of the product life cycle. The more effective will be the sustainability of the organizations, the more will be the lasting of the product life. Increased life of the product will reduce the generation of the waste. Periodical up gradation of the products along with mixing up the ingredients, which will have long lasting impact, will increase the product life cycle. The more will be the use of the sustainable materials in the product, the more will be the maturity stage of the products. Product life cycle Another recommended step for both the organizations in enhancing their sustainability is the circular economy. This refers to the reason that, recycle and reuse of the products will help to extend the product life cycle along with reduction in the waste. Moreover, initiation of the circular economy will also help in reducing the demand for the products, which will in turn reduce the use of resources. It is recommended to both the organizations to have separate department for the refurbished products, which they will sell in less price compared to the new products. Thus, this will also increase the target segment for them. It is also being recommended to them to recycle the materials used in their products. Moreover, they should also use the recycled materials in their production process. This will reduce the cost of production for them along with enhancing the sustainability. Conclusion Thus, from the above discussion, it can be concluded that, sustainability will be the key for both Valentino and Chloe to attract new customers. The strategies discussed in this essay will help them to have effective policy of sustainability in their business operation. Reference Chlo Women Bags. (2018).Chlo Women Bags. [online] Available at: https://www.chloe.com/ca/chloe/shop-online/women/bags [Accessed 5 Feb. 2018]. Designer bags for women, Valentino Garavani. (2018).Designer bags for women, Valentino Garavani. [online] Available at: https://www.valentino.com/in/shop/women/bags [Accessed 5 Feb. 2018]. Rankabrand.org. (2018).Chlo and sustainability: E-label | Buy sustainable brands. [online] Available at: https://rankabrand.org/sustainable-luxury-brands/Chlo%C3%A9 [Accessed 5 Feb. 2018]. Turker, D. and Altuntas, C., 2014. Sustainable supply chain management in the fast fashion industry: An analysis of corporate reports.European Management Journal,32(5), pp.837-849. Wolf, J., 2014. The relationship between sustainable supply chain management, stakeholder pressure and corporate sustainability performance.Journal of business ethics,119(3), pp.317-328.